How did the inspiration for the new Magis stand come about at the 2019 Salone?

“The starting point for this new concept edited by the Swedish studio Note, in the second year of collaboration with Magis, is the welcoming classic architecture of the inner courtyards of the traditional Italian palace, more specifically Palazzo Ducale in Venice, and the cloister. A search for expressions and volumes backwards through time, through fascinating architectural arrangements around a central courtyard, a generous and inviting socialization space, but at the same time intimate and protective, interpreted as an ideal place for today to sit, talk and exchange ideas or just take a break. And all around the color of water, the unifying element of the lagoon city, which becomes the dominant color of the stand and its evocative aura”.

What does "The Magis Way" represent?

Literally the "way" or "spirit" of Magis, this is because it differs from other companies in its uniqueness of style. Magis is an eclectic company where design is often not easily seen, it is enclosed within the product, the project. Sometimes it is necessary to discover the products, to understand where the element of innovation is and very often beauty needs time to be found.

Is the catalog still an important tool in communicating?

The catalog is certainly still today a work tool and at the same time an important means of communicating especially for some markets and for large retailers that need to have printed material as a source of inspiration.