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MMAIRO, A CUSTOMIZED CATALOG FOR UNIQUE PRODUCTS


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A CUSTOMIZED CATALOG FOR UNIQUE PRODUCTS

Interview with Carlo Alberto Iardella, president of MMairo

Engineer Iardella, tell us about MMairo ...

"MMairo is born from passion for design, quality materials and craftsmanship. Born in 2016 with the dream of one-of-a-kind piece, it made marble its unique and precious material. Its concrete identity is expressed in collaboration with interior designers, artists and architects to whom it supplies its precious materials to give life to everyday objects for the kitchen, furnishing accessories, customized projects".

How can the catalog transmit the soul of MMairo products?

"The catalog has the task of representing the soul of MMairo and helping to relive the feeling experienced at the sight of the object" tells us Iardella." With the choice of natural papers, pastel colors, minimal images we want to convey the sense of materiality, originality and preciousness. These features enhance our pieces allowing us to create a tailor-made catalog, as we did for the new 2018 collection by Matteo Cibic - HOMAGE, which joins the Karen Chekerdjian collection - TOTEM".

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How is an object born in MMairo? ... answers Ivan Colominas, Spanish designer

"MMairo is design copyright: a company that leaves a lot of creative freedom to carefully selected designers. Personally I consider it essential that my creations give a "pause" to those who own them, that carry away from this hectic world and that are objects that will accompany you for a long time. This is where my inspiration comes from. MMairo constantly talks with the author in order to achieve excellence in every product, for me this is essential".

MMairo will be present in Milan at Fuorisalone 2019

Via Madonnina 12, Milano - Opening april 9 from 7 pm

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